Mexico: Retail Foods

  |   Attaché Report (GAIN)   |   MX2021-0038

In 2020, Mexico’s dynamic retail sector delivered a breakout year for retailer and consumer adoption of digital platforms in response to economic and public health challenges due to the COVID-19 pandemic. Retailers adapted to consumer preferences by pursuing an omnichannel marketing strategy serving customers at multiple Points of Sale and price points. Today Mexico's retailers offer integrated in-store and mobile app-based promotions, innovative store formats in convenient locations, and expanded offerings of versatile, value-oriented, and healthy product choices. According to U.S. Department of Agriculture data, Mexico is the United States’ second-largest export market for food and agricultural products following Canada. Due to an uneven economic recovery and an ongoing public health situation, market conditions remain uncertain in Mexico’s retail sector for the remainder of 2021.

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