Mexico: New Draft Standard for Retail Product Placement

  |   Attaché Report (GAIN)   |   MX2021-0033

This report intends to inform U.S. processed foods and non-alcoholic beverage companies about a draft proposal for a new Mexican Official Standard (or NOM in Spanish) that -- based on a preliminary announcement -- would mandate product placement in stores and supermarkets depending on the number of warning signs and cautionary legends on the product, and place additional restrictions on in-store promotions of products that have warning signs and cautionary legends. The proposed standard project remains in draft status and is not expected to be available for public comment until January 2022. This report also contains information about amendments to Mexico’s General Health Law regarding the advertisement of products based on NOM-051 Front of Pack Labeling regulations (NOM-051 FOPL).

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