Jordan counts with increasingly westernized consumer tastes. Its 10.5 million consumers are demanding a wider variety of foreign food and agricultural products that are attractively packaged and clearly labeled. For upscale consumers, confections and fancy food products are in demand. Packaged, frozen fish is increasingly popular. Jordan imported $1.5 billion in consumer-oriented products in 2018. The retail food sector is about $2.3 billion and may grow 3 to 5 percent over the next five years. Jordan is 98 percent dependent on food imports. The United States and Jordan enjoy a strong bilateral relationship, including a free trade agreement. This report provides an overview of Jordanian market dynamics and trends, as well practical tips for doing business in Jordan.  

Jordan: Exporter Guide