Japan: Home Meal Replacement Market Heating Up in Japan

  |   Attaché Report (GAIN)

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Japan: Home Meal Replacement Market Heating Up in Japan

Among Japanese food industry sectors, the Home Meal Replacement (HMR) sector, or Sozai in Japanese, has shown the highest rate of growth in recent years, with sales reaching a record ¥10.25 trillion ($95 billion) in 2018. Rising demand for fast, convenient meals has contributed to the market growth. Consumers demand for high-quality food and a unique eating experience coupled with intense competition make the Sozai market dynamic. U.S. ingredient suppliers are well positioned to compete in many product categories, provided they are willing to adjust to market demands.

Japan: Home Meal Replacement Market Heating Up in Japan

 

 

Exporting
East Asia and the Pacific, Japan

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