Japan’s hotel, restaurant and institutional food service industry (HRI) achieved record high sales of ¥32.8 trillion ($295.2 billion) in 2017 following six consecutive years of growth. Increases in homemeal replacements (HMR), inbound tourism and corporate earnings have contributed to the industry’s success. However, competition is intense and both Japanese consumers and foreign travelers demand high-quality food and beverages as well as unique eating experiences. This report highlights the major trends and industry changes. U.S. suppliers are well positioned to compete in many product categories, provided they are willing to adjust to market demands.