France: Food Service - Hotel Restaurant Institutional Annual

France is the world’s leading tourist destination. Revenues are exceeding pre-covid standards since France earned 126 billion in 2023 due to foreign tourism. Commercial catering remains the dominant sector in the HRI industry, holding a 58 percent market share and generating a turnover of $73.3 billion, reflecting a 9-percent increase from 2022. Institutional catering, which holds the position of the second largest segment in the industry with a 20 percent market share, experienced significant growth of 16 percent, resulting in nearly $25 billion in revenue. While many restauranteurs express optimism regarding their revenue in 2023, fewer than one-third feel confident about the future profitability of their business. Fast-food proves to be the most resilient segment as many customers turned to “click and collect” and home delivery formats. These formats are continuing to expand in many restaurants, especially in urban areas. Within specific market niches there are many opportunities for U.S. products.