European Union: European Citizens Prioritize Taste and Food Safety Over Sustainability When Purchasing Food

  |   Attaché Report (GAIN)

In December 2020, the European Commission released the latest Eurobarometer on EU citizens expectations related to food. This EU-wide survey found that taste, food safety and cost are the main factors influencing Europeans’ food purchases. This survey also gives indication about what European consumers consider a sustainable food or diet.

European Union: European Citizens Prioritize Taste and Food Safety Over Sustainability When Purchasing Food

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