El Salvador: Retail Foods
During 2019, the Salvadoran retail sector, valued at approximately $4.5 billion, continues to show positive signs of growth as supermarkets and discount stores have expanded operations. Imports of U.S. consumer-oriented products rose to $187 million in 2018, reversing the downward trend from 2017, and confirming Salvadoran consumers’ preference for U.S. premium quality products. Walmart and Super Selectos are the largest supermarket chains, with 100 stores each. Both have signaled plans for expansion using new commercial developments in highly populated cities. Food preparations, dairy products, and pork meat cuts and sub-products are the best performing categories for this period, and demand is expected to continue this upward trend.