El Salvador: Consumer-Oriented Market Study 2020 Insights
Link to report:
During 2020, FAS El Salvador contracted a market research study to update Salvadoran consumer preferences in the Consumer-Oriented food/beverages category. This report summarizes key findings of the study combined with FAS insight that provides guidance of market opportunities. In 2019, the United States exported about $211 million of Consumer-oriented products to El Salvador, ranking third in the supplier list and as shown by this study, it still has good potential to increase market share in different categories. Among the trends found is that with the COVID-19 pandemic, people are certainly more concerned about their health, and therefore foods/beverages that help boost the immune system are winning market share.
