Egypt: Retail Foods
The Egyptian population is young and growing. Demand for food products is high and expected to rise in the coming years. The economic policy reforms of late 2016 are having a positive impact on macroeconomic stability; however, at the micro-level consumers are struggling with increases in the cost of living and high inflation rates. The Egyptian retail food sector continues to be dominated by traditional markets, though supermarket chains are growing in number and popularity. Products from the United States face stiff competition from European suppliers and from processors in the Gulf region including Saudi Arabia and the UAE; however, opportunities exist for U.S. companies.
