In 2016, the Dominican Republic was the fifth-largest market, valued at almost $484 million, for U.S. consumer-oriented products in the Western Hemisphere after Canada, Mexico, Colombia and Chile. The U.S.-Dominican Republic-Central America Free Trade Agreement (CAFTA-DR) has improved the competitiveness of U.S. products; consumer-oriented product sales have increased by 200 percent since the implementation of the agreement in 2007. The United States is the largest consumer food exporter to the Dominican Republic, with a market share of approximately 50 percent. With a very active tourism sector valued at approximately $5.3 billion in 2016 (representing 7.8 percent of the GDP), there are opportunities for increased U.S. exports to the Dominican market. Products with the highest potential include snack foods, powdered milk, wine, craft beer and cheddar cheese.