Colombia: SaborUSA Promotes US Popcorn in Colombia
This report summarizes the activities and outcomes of FAS Bogota's SaborUSA digital marketing initiative (July 2021 – June 2022) and its focus on promoting U.S. popcorn in Colombia. Supported by FAS's Country Strategy Supporting Funding (CSSF), SaborUSA promotes American food products and brands through its own website and social media platforms. Since launching in 2015, SaborUSA has accumulated more than 100,000 followers, which has helped USDA Cooperators, like the U.S. Popcorn Board, boost their promotional efforts.