Colombia: SaborUSA Increases the Popularity of U.S. Food in Colombia

SaborUSA is a non-traditional marketing campaign in Colombia that promotes U.S. food and beverages and American culture. FAS/Bogota, which began the project in July 2015, has had a number of accomplishments during the first year of the project. For example, Plan Chef was recently nominated for a TAL Award (Latin America’s public television awards) for interactive content for a television show. This nomination is a recognition of the success of the SaborUSA campaign that links our food show with our interactive website, smartphone application and social media. This report reviews the performance of the SaborUSA campaign during the first seven months in 2016. 

Colombia: SaborUSA Increases the Popularity of U.S. Food in Colombia