Between April 17 and May 19, 2017, ATO Beijing partnered with other U.S. government agencies in the U.S. Embassy to promote an exciting five week American Foodie Tour Social Media Campaign. The social media campaign was geared toward Chinese consumers and tied into the Embassy's American tourism outreach to the Chinese public. The campaign’s website, which prominently featured an array of U.S. regional foods and cuisines, was visited over 13 million times.
China: Chinese Foodies Admire U.S. Regional Cuisine