Canada: The Ontario Wine Market

Canada is the top export market for U.S. wines by value, and Ontario’s provincial liquor board is a major purchaser of beverage alcohol. Imported wines are primarily sold through provincially owned and operated retail outlets, although recent regulatory changes have authorized 157 private grocery retail locations to distribute wine and beer. A comprehensive review of Ontario’s beverage alcohol distribution system concluded in May 2019, recommending further expansion of beverage alcohol distribution across the province, including in private outlets.

Canada: The Ontario Wine Market