In 2014 and 2015 the Bulgarian swine sector continued to shrink and the ongoing concentration and commercialization was accelerated. While local pork supply declined by 7.5%, demand increased and per capita consumption was 6% higher in 2014, met by competitive EU imports. Thus pork share in red meat consumption reached 80% v.s. 20% for beef. Beef farms were stimulated by the reform in the dairy sector. There was a good growth in the number of beef cows by 24% and a decline in dairy cows inventory by 4%. Dairy farms which are unable to meet EU milk quality requirements or are not competitive enough, have switched to beef production. There was a significant change in beef consumption trends in 2014. The demand for fresh beef meat, especially imported prime beef, flourished and imports jumped by 422% compared to 2013. The U.S. share in total beef imports also increased as a result of active promotions, including FAS/Sofia trade and marketing events.