Trade Spotlight - Non-Alcoholic Beverages

In fiscal year (FY) 2024, U.S. non-alcoholic beverage (excluding juices¹) exports to the world increased to $2.9 billion, up 2 percent from the previous year. Non-alcoholic beverages make up 3 percent of U.S. consumer-oriented and processed food exports. Export growth surged during and after the COVID-19 pandemic, with annual growth rates ranging from 4 to 9 percent. A primary driver of this growth is the increasing demand for ready-to-drink beverages and non-alcoholic alternatives. The category includes roasted coffee, flavored water products, instant and herbal teas, carbonated soft drinks, and non-alcoholic beer.

The top markets for non-alcoholic beverages are Canada ($1.5 billion), Mexico ($243 million), the Republic of Korea (South Korea) ($147 million), the European Union ($108 million), and Vietnam ($93 million). Between FY 2021 and 2024, exports to Canada and Mexico experienced steady growth with average annual growth rates of 6 and 8 percent, respectively. The fastest-growing markets for U.S. non-alcoholic exports are Saudi Arabia (33 percent²), the Bahamas (22 percent), Chile (21 percent), and the United Arab Emirates (9 percent). With evolving consumer preferences, especially increased demand for roasted coffee in Asia³, U.S. exporters will continue to benefit from strong opportunities in both top and emerging markets around the world.