Trade Spotlight - Non-Alcoholic Beverages
Link to report:
In fiscal year (FY) 2024, U.S. non-alcoholic beverage (excluding juices1) exports to the world increased to $2.9 billion, up 2 percent from the previous year. Non-alcoholic beverages make up 3 percent of U.S. consumer-oriented and processed food exports. Export growth surged during and after the COVID-19 pandemic, with annual growth rates ranging from 4 to 9 percent. A primary driver of this growth is the increasing demand for ready-to-drink beverages and non-alcoholic alternatives. The category includes roasted coffee, flavored water products, instant and herbal teas, carbonated soft drinks, and non-alcoholic beer.
The top markets for non-alcoholic beverages are Canada ($1.5 billion), Mexico ($243 million), the Republic of Korea (South Korea) ($147 million), the European Union ($108 million), and Vietnam ($93 million). Between FY 2021 and 2024, exports to Canada and Mexico experienced steady growth with average annual growth rates of 6 and 8 percent, respectively. The fastest-growing markets for U.S. non-alcoholic exports are Saudi Arabia (33 percent2), the Bahamas (22 percent), Chile (21 percent), and the United Arab Emirates (9 percent). With evolving consumer preferences, especially increased demand for roasted coffee in Asia3, U.S. exporters will continue to benefit from strong opportunities in both top and emerging markets around the world.
1 Other beverages, such as fruit and vegetable juices, are in their standalone group in the BICO category and not accounted for in this trade spotlight.
2 Average annual growth rate between FY 2021 and 2024.
3 See https://www.fas.usda.gov/sites/default/files/2024-12/coffee.pdf.
