Thailand: A Taste of Tomorrow - Food Trends Shaping Thailand's Restaurants in 2025

  |   Attaché Report (GAIN)   |   TH2025-0003

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Office of Agricultural Affairs, Bangkok   |   (011-66-2) 205-5106

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Thailand: A Taste of Tomorrow - Food Trends Shaping Thailand's Restaurants in 2025
In 2025, the food and dining landscape is evolving with key trends like preserved foods, sustainability, zero-waste cooking, and high-end groceries. Consumers are drawn to long-lasting, shelf-stable foods and eco-friendly practices. Unique and visually appealing groceries are popular on social media, while "newstalgia" blends comfort foods with modern twists. Non-alcoholic beverages are gaining traction among health-conscious individuals. Food influencers continue to shape the digital food scene, focusing on sustainability , innovative dishes, and interactive experiences. These trends highlight a shift towards more sustainable, creative, and engaging culinary experiences.
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East Asia and the Pacific, Thailand

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