South Korea: South Korea Beer Market Report
Link to report:
Korea’s beer imports reached $218 million in 2023, up 11.8 percent from $195 million in 2022, but still 30 percent down from the record high of $310 million in 2018. Although Korea’s beer imports have been decreasing since the pandemic, the United States increased exports of beer to Korea in 2023, reaching $17.9 million, up 43% from $12.5 million in 2022. The United States is the fourth-largest supplier followed by Japan, Netherlands, and China. While American beer faces elevated competition in Korea against export-oriented competitors, increased demand for premium quality craft beer among the opinion-leading beer consumer groups should expand export opportunities for American beer to Korea in the coming years. ATO Seoul, in collaboration with Brewers Association, has been organizing ‘Great American Craft Beer Showcase’ at the Korea International Beer Expo since 2019 to introduce a variety of American craft beer to Korean buyers, importers and consumers.
