South Korea: Beer Market Report

The imported beer market in South Korea continues robust growth due to strong consumer demand for products of diversified taste and higher quality. Korea’s beer imports totaled $263 million in 2017, up 45 percent from the previous year. Imports from the United States amounted to $17 million during the period, up 79 percent. While American beer faces elevated competition against export-oriented competitors, emerging demand for premium quality craft beer among the opinion-leading beer consumer groups should expand export opportunities for American beer to Korea in the coming years. 

South Korea: Beer Market Report