In 2014, Serbia’s agro-food exports reached a value of USD 3.3 billion, a 5 percent increase from 2013. Agriculture is the most important export sector, accounting for almost 21 percent of all Serbian exports and enjoying a trade surplus of USD 1.3 billion, approximately 11 percent higher than in 2013. The European Union (EU), Central European Free Trade Agreement (CEFTA) and Customs Union (Russia, Kazakhstan and Belarus) countries are the most important trading partners for Serbia. The global economic crisis has depressed Serbia’s high value food imports as national incomes have not kept up with the increased cost of living. The challenges faced by U.S. exporters include high import tariffs for products from non-EU and non-CEFTA countries, low incomes which affect consumer buying power, standards which sometimes diverge from international norms, infrastructure issues and the presence of monopolies in the production and retail chains.