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This report provides a synopsis of Egyptian trade shows attended by FAS/Cairo, USDA Cooperators, and State, Regional Trade Groups in 2024. It includes FAS/Cairo recommendations as to which in-country trade shows present the best opportunity for showcasing U.S. food and beverage exports in Egypt.

The Fork and the Road program is designed to introduce and educate consumers in the United Arab Emirates, Kuwait, Qatar, and Oman (known as the GCC 4) about the variety and diversity of regional American foods and food culture.

Under the SaborUSA umbrella, seven FAS posts coordinated efforts to promote American apples during the month of November 2018 throughout Spanish speaking Latin America. FAS conducted this novel....

The U.S. Soybean Export Council, (USSEC) under the auspices of the Egyptian Ministry of Agriculture and Land Reclamation and the USDA Foreign Agricultural Service, organized the Fourth Regional....

FAS Amman and the U.S. Meat Export Federation (USMEF) along with Jordanian partners kicked off U.S. Embassy Amman’s Discover America 2018....

Out of a total 167 U.S. exhibitors at Gulfood, 161 reported a total of $81 million in on-site sales with a projected $422 million over the next 12 months as a result of their participation....

The USA pavilion was comprised of five U.S. companies, down from 10 in 2016. While U.S. exhibitors reported some promising leads, on-site and 12-month projected sales were nominal.

SaborUSA is a non-traditional marketing project that uses television promotions, an interactive website, a smartphone application and social media to promote U.S. food and beverages in Colombia.

The Foreign Agricultural Service Office in Dubai (FAS Dubai) recruited nine potential food and beverage buyers representing seven major food importing companies based in the United Arab Emirates....

U.S. exhibitors report a total of $85.5 million in on-site sales and project $722 million over the next 12 months as a result of their participation in the event.

SaborUSA is a non-traditional marketing campaign that uses television promotions, an interactive website, a smartphone application and social media to promote U.S. food and beverages in Colombia.

SaborUSA is a non-traditional marketing campaign that began in July 2015 to promote U.S. food and beverages in Colombia.