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This year ATO Osaka organized various promotional activities across western Japan, reaching 24 million consumer through in-person events, print, television, radio, and social media. ATO Osaka hosted the largest USA pavilion ever at the FABEX Kansai trade show and debuted the first-ever USA pavilion at the Food Style Kyushu trade show.

In a first of its kind, FAS New Delhi (Post) coordinated an Indian Buyers Mission to this year’s biennial ANUGA Food Fair 2023 (ANUGA) trade show (October 7-11, 2023, Cologne, Germany).

FAS New Delhi (Post) participated at AAHAR 2023 (March 14-18, 2023), India’s premier food and beverage tradeshow.

FAS New Delhi (Post) for the first time participated in the National Restaurant Association (NRA) Trade show and Sweets and Snacks Expo (SSE) 2023, leading a delegation of major Indian buyers.

This year ATO Osaka organized various promotional activities across western Japan, utilizing print, television, and radio media to reach 15 million consumers (excluding social media). ATO Osaka partnered with local foodservice establishments to promote U.S. beef, pork, cheese, peppers, fruits, nuts, and other ingredients via special menu promotions.

This year ATO Osaka organized USA pavilions at three trade shows in Japan. In July, the ATO exhibited for the first time at FOODEX Kansai, the western Japan version of the USDA-endorsed show held in Tokyo every March. In August, the ATO returned to the Japan International Seafood Show for the first time in three years.

From September 5-8, 2022, the Foreign Agricultural Service in New Delhi (FAS India) participated in the Food and Hotel Asia – Food & Beverage 2022 Expo (FHA 2022) in Singapore, South Asia's largest international food trade show.

From February 13-17, 2022, FAS New Delhi and Mumbai representatives participated in a trade mission to Gulfood 2022, the world’s largest food and beverage trade show held annually in Dubai.

The western half of Japan, with its main hub in Osaka, accounts for nearly 40 percent of Japan’s population and one-third of the country’s gross domestic product. Many of Japan’s largest food manufacturers and processors are headquartered in the Kansai region which includes the three major cities of Osaka, Kobe, and Kyoto.

The Agricultural Trade Office (ATO) Osaka supported U.S. exhibitors at the FABEX Kansai regional public trade show for the second consecutive time in 2020.

This report provides a list of food, beverage, and agricultural trade shows held in India, Nepal, and Sri Lanka during calendar year 2021.

Japanese consumers have become more health conscious, demanding food products that contain natural ingredients, minimize additives and sweeteners, and support health, dietary, and functional needs.