Browse Data and Analysis

In November 2024, ATO Shanghai hosted a USA Pavilion at Food and Hospitality China (FHC), a USDA-endorsed trade show. The pavilion hosted 13 U.S. exhibitors showcasing dairy, rice, potato products, fruits, nuts, and snacks.

Trade shows in China offer U.S. exporters valuable opportunities to connect with Chinese buyers. This report highlights vetted 2025 trade shows in China, including three USDA-endorsed trade shows, helping exporters showcase products and navigate market opportunities effectively.

On November 5-10, ATO Shanghai organized the American Food and Agriculture Pavilion at the China International Import Expo (CIIE), the world’s largest expo for imported products. This was the second time for ATO to organize this pavilion with the American Chamber of Commerce in Shanghai.

The China Fisheries and Seafood Expo (CFSE) will be held from October 30th to November 1st, 2024, in Qingdao, Shandong Province. As one of the most influential and the world’s largest seafood industry show in the world, CFSE showcases various aquatic and seafood products for trade and processing.

The China International Import Expo (CIIE) is a trade-focused exposition hosted by the People's Republic of China (PRC) Ministry of Commerce and the Shanghai Municipal Government. This expo aims to boost the consumption of imported products.

Following three years of travel restrictions due to China’s zero-COVID policy, trade shows are quickly regaining their international participants and audiences.

The 2024 China Food and Dinks Fair (CFDF, also called Tangjiuhui) which includes a pre-show and expo, will be held from March 16-22nd, 2024, in Chengdu, the capital city of Sichuan Province. As one of China’s largest food and beverage trade shows...

The China International Animal Husbandry Expo (CAHE) will be held from May 18 to 20, 2024, in Nanchang, Jiangxi Province.

The HOTELEX show in Chengdu may provide an opportunity for U.S. coffee bean, dairy, and other beverage exports to highlight their products in Southwest Chinese provinces.

With the easing of Zero-COVID restrictions, China-based trade shows expect considerable international interest. This report includes a list of food, agriculture, fish and forestry shows throughout China in 2023.

The “Discover U.S. Baking Ingredients and Trends” hybrid virtual promotion was ATO Beijing’s first baking ingredients activity since the outbreak of COVID-19 in early 2020. The purposes of this activity were to raise bakers’ awareness of the nutrition, health benefits, taste, and versatility of U.S. baking ingredients and to increase exports to China.

The Agricultural Trade Office (ATO) in Beijing coordinated with FAS Trade Missions and Shows to conduct "Snack and Relax!", a hybrid Virtual Market Showcase for U.S. snack and craft beer products from December 14 to 16, 2021 (China Standard Time). Despite extraordinary obstacles in the form of sudden, stringent COVID-19 control measures on hotel conference centers and 48-hour nucleic acid test requirements for all in-person attendees, the three-day event hosted 106 one-on-one meetings that connected 16 U.S. exhibitors with 24 buyer companies in China.