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The Fork and the Road program is designed to introduce and educate consumers in the United Arab Emirates, Kuwait, Qatar, and Oman (known as the GCC 4) about the variety and diversity of regional American foods and food culture.

Under the SaborUSA umbrella, seven FAS posts coordinated efforts to promote American apples during the month of November 2018 throughout Spanish speaking Latin America. FAS conducted this novel....

Out of a total 167 U.S. exhibitors at Gulfood, 161 reported a total of $81 million in on-site sales with a projected $422 million over the next 12 months as a result of their participation....

The USA pavilion was comprised of five U.S. companies, down from 10 in 2016. While U.S. exhibitors reported some promising leads, on-site and 12-month projected sales were nominal.

SaborUSA is a non-traditional marketing project that uses television promotions, an interactive website, a smartphone application and social media to promote U.S. food and beverages in Colombia.

The Foreign Agricultural Service Office in Dubai (FAS Dubai) recruited nine potential food and beverage buyers representing seven major food importing companies based in the United Arab Emirates....

U.S. exhibitors report a total of $85.5 million in on-site sales and project $722 million over the next 12 months as a result of their participation in the event.

SaborUSA is a non-traditional marketing campaign that uses television promotions, an interactive website, a smartphone application and social media to promote U.S. food and beverages in Colombia.

SaborUSA is a non-traditional marketing campaign that began in July 2015 to promote U.S. food and beverages in Colombia.

U.S. exhibitors confirmed $66,000 worth of on-site sales and project $1,196,000 over the next 12 months. SIAL’s business atmosphere is proving to be a good fit for two types of exhibitors...

FAS/Bogota took the SaborUSA team on the road to Denver, Colorado to see the thriving local culinary scene.

FAS/Bogota recently took SaborUSA on the road to Washington, D.C. and Virginia to explore the culinary richness of this historic region.