Browse Data and Analysis

Germany has more than 84 million of the world’s wealthiest consumers and is by far the biggest market in the European Union. The German market offers good opportunities for U.S. exporters of consumer-oriented agricultural products.

Despite the dramatic impact of the COVID-19 pandemic, retail sales revenues in Germany have grown continuously since 2019. In 2021, the German retail sector recorded over $618 billion euros in sales revenues. Retailers benefitted from higher consumer spending for premium food products, while food service businesses suffered from low hospitality and catering demand during the series of lockdowns put in place.