Browse Data and Analysis

In March 2025, ATO Tokyo organized a USA Pavilion at FOODEX Japan, one of the largest international trade-only food shows in Asia that provides a strong venue for U.S. food companies to find importers and increase distribution in Japan and other Asian markets.

From March 26-29, ATO Shanghai organized the inaugural American Food and Agriculture Pavilion at the China International Rural Innovation and Development Expo (IRID) featuring 19 U.S. companies and organizations representing wine, beer, meat, seafood, poultry, grains, nuts, and processed food products.

Japanese consumers have become more health conscious, demanding food products that contain natural ingredients, minimize additives and sweeteners, and support health, dietary, and functional needs.

The COVID-19 pandemic has led to a reduction in large trade shows where buyers generally sample and research new food and beverage products.