Browse Data and Analysis

The successful physical U.S. pavilion at Thaifex Anuga Asia 2022 featured a variety of U.S. food and beverages products and partnered with nine U.S. cooperators and one state department of agriculture as well as 16 importers. Thaifex Anuga Asia was well attended this year with over 51,000 visitors.

Japanese consumers have become more health conscious, demanding food products that contain natural ingredients, minimize additives and sweeteners, and support health, dietary, and functional needs.

The COVID-19 pandemic has led to a reduction in large trade shows where buyers generally sample and research new food and beverage products.