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The Fork and the Road program is designed to introduce and educate consumers in the United Arab Emirates, Kuwait, Qatar, and Oman (known as the GCC 4) about the variety and diversity of regional American foods and food culture.

The Agricultural Trade Office (ATO) Osaka supported U.S. exhibitors at the FABEX Kansai regional public trade show for the first time in 2019.

In March 2020, FAS/The Hague visited Norway’s leading food and beverage show, SMAK/HOLDBAR, in Lillestrøm, Norway. SMAK is a truly Norwegian trade show predominantly focusing on foodservice-HRI buyers

Currently there are no USDA-endorsed trade shows planned in South Africa in 2020.