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Japanese consumers have become more health conscious, demanding food products that contain natural ingredients, minimize additives and sweeteners, and support health, dietary, and functional needs.

The COVID-19 pandemic has led to a reduction in large trade shows where buyers generally sample and research new food and beverage products.

Under the SaborUSA umbrella, seven FAS posts coordinated efforts to promote American apples during the month of November 2018 throughout Spanish speaking Latin America. FAS conducted this novel....

The seventh-annual Whiskey Fest whiskey exposition, October 26-28, 2018, in Sofia, billed itself as Central and Eastern Europe’s premier distilled spirits exposition and trade fair.

Hong Kong is a major export destination for high-value U.S. food and beverage products to Asia and continues to show strong growth.

The Great American Barbecue in Macau successfully promoted Nebraska beef and other U.S. food and beverage products to decision-makers in the Macau food and beverage sectors.

Seventeen U.S. exhibitors reported projected 12 month sales of over $105,000 through their participation in the Hong Kong International Wine and Spirits Fair 2018.

ATO Hong Kong and the U.S. Dairy Export Council organized a U.S. artisanal cheese tasting event on November 8, 2018, showcasing around 40 types of cheese to over 60 distinguished guests....

While tea remains the traditional drink of China, coffee continues to grow in popularity especially in urban areas and among younger professionals.

Eight U.S. exhibitors reported projected 12-month sales of US$135,000 through their participation at Hong Kong Food Expo 2018.

Twenty-three U.S. exhibitors reported US$1.15 million on-site sales and US$10.9 million in projected sales at the Seafood Expo Asia 2018 show in Hong Kong September 4-6.

Six participants with nine booths at the U.S.A. Pavilion reported on-site sales and orders of over US$85,000 and US$30,000, respectively, at Hong Kong’s Wine and Dine Festival 2018.