Browse Data and Analysis

This year ATO Osaka organized various promotional activities across western Japan, utilizing print, television, and radio media to reach 15 million consumers (excluding social media). ATO Osaka partnered with local foodservice establishments to promote U.S. beef, pork, cheese, peppers, fruits, nuts, and other ingredients via special menu promotions.

This year ATO Osaka organized USA pavilions at three trade shows in Japan. In July, the ATO exhibited for the first time at FOODEX Kansai, the western Japan version of the USDA-endorsed show held in Tokyo every March. In August, the ATO returned to the Japan International Seafood Show for the first time in three years.

The “Discover U.S. Baking Ingredients and Trends” hybrid virtual promotion was ATO Beijing’s first baking ingredients activity since the outbreak of COVID-19 in early 2020. The purposes of this activity were to raise bakers’ awareness of the nutrition, health benefits, taste, and versatility of U.S. baking ingredients and to increase exports to China.

Exhibitors at the U.S. Pavilion at BIOFACH organic trade show reported on-site sales nearly double that of the 2017 show and “serious” business contacts up by over 50 percent.

The annual AAHAR International Food and Hospitality Fair will be held March 13-17, 2018, at Pragati Maidan exhibition hall in New Delhi.