Browse Data and Analysis

From September 6-8, 2022, the Agricultural Trade Office (ATO) in Hong Kong hosted the strongest national pavilion at Restaurant and Bar, one of the largest food trade shows in Hong Kong. Seven U.S. exhibitors showcased their quality products to over 8,000 trade visitors.

Since the COVID-19 outbreak in 2020, travel and dining restrictions decimated tourism to the city and negatively impacted the hospitality sector. Hong Kong’s restaurant receipts dropped from $14.4 billion in 2019 to $11.9 billion in 2021.

Following the success of our virtual seminar at the Hong Kong Polytechnic University in March 2022, ATO Hong Kong partnered again with the University to co-host an educational cooking demonstration and lecture on July 18, 2022. The class highlighted versatile, sustainable, and delicious USA foods through the culinary presentations of two dynamic chefs.

Fifteen U.S. exhibitors generated 134 serious contacts and achieved over $1 million in on-site sales and $20.8 million in 12-month projected sales as a result of their participation in Asia....

Fifteen U.S. exhibitors reported over $20 million in sales following a successful Asia Fruit Logistica 2017 trade show held in Hong Kong September 6-8.

Hong Kong is Asia’s culinary capital and fourth largest export market for U.S. consumer-oriented agricultural products.