Hong Kong: ATO Highlights Versatile and Sustainable US Foods at Local University

Following the success of our virtual seminar at the Hong Kong Polytechnic University in March 2022, ATO Hong Kong partnered again with the University to co-host an educational cooking demonstration and lecture on July 18, 2022. The class highlighted versatile, sustainable, and delicious USA foods through the culinary presentations of two dynamic chefs. The event also provided a platform for U.S. cooperator representatives from Food Export USA Northeast, Alaska Seafood Marketing Institute, USA Rice Federation, the Raisin Administrative Committee, U.S. Wheat Associates, USA Poultry & Egg Export Council, and U.S. Dairy Export Council to share the sustainable efforts of U.S. producers. Thirty-nine students from a variety of fields joined in-person and fourteen joined online. This collaboration is an example of the successful partnerships the ATO has developed with local institutions providing another avenue to promote U.S. foods among young consumers.