Browse Data and Analysis

On December 19, 2022, the U.S. Food Safety and Inspection Service (FSIS), in consultation with Colombia's National Institute for Surveillance of Food and Medicines (INVIMA), updated the labeling requirements for meat products listed on the FSIS Export Library page for Colombia.

This report summarizes the activities and outcomes of the SaborUSA Colombia project (July 2021 – June 2022) focused on promoting U.S. beef and pork in Colombia. SaborUSA is a digital marketing initiative that promotes American food products and brands through its own website and social media platforms. Since launching in 2015, SaborUSA now has more than 100,000 followers.

This report outlines Colombia´s food and beverage market conditions, highlighting middle class expansion, retail modernization, and healthy product preference as the main drivers of demand. Consumer habits and preferences continue to evolve, opening opportunities for healthy and sustainable food products.

In Fiscal Year (FY) 2017 (October to September), total Colombian food and agricultural imports were valued at $5.6 billion.

SaborUSA is a non-traditional marketing campaign that promotes U.S. food and beverages in Colombia.

Colombia remains open to the adoption of biotech-derived commodities. Area planted of GE (genetically engineered) corn reached its highest adoption rate this past year.

Line graphic illustrating the effects of the U.S. - Colombia free trade agreement which went into effect in 2012.

Infographic showing U.S. agricultural exports to Colombia in 2016. Total U.S. agricultural exports reached $2.4 billion.

As a result of renovated plantations and favorable weather conditions, Colombian coffee production reached historical high levels of 14.6 million bags....

Colombia’s biofuel production decreased in 2016 as a result of difficult weather conditions that affected its main feedstocks (sugarcane and palm oil).

On August 8, 2017, the Colombian Agricultural Institute (ICA) sent an official letter to the Animal and Plant Health Inspection Service (APHIS) informing the phytosanitary requirements....

SaborUSA is a non-traditional marketing project that uses television promotions, an interactive website, a smartphone application and social media to promote U.S. food and beverages in Colombia.