Colombia: SaborUSA Reaching Millions of Consumers
SaborUSA is a non-traditional marketing campaign that promotes U.S. food and beverages in Colombia. We have made several changes to SaborUSA in 2017 to enhance the campaign. To reach an even wider audience, each month we are promoting a different cooperator product using advertisements on the Discovery Home and Health (H&H) channel, table top recipes and webisodes. These promotions are producing results. As of November, H&H advertisements have been watched over 15 million times and have reached 4.1 million viewers in 11 Spanish speaking countries in Latin America. The table top recipes have been viewed 1.5 million times and webisodes have been viewed over 900,000 times. This report reviews the recent performance of the SaborUSA campaign.
