Browse Data and Analysis

This year ATO Osaka organized various promotional activities across western Japan, utilizing print, television, and radio media to reach 15 million consumers (excluding social media). ATO Osaka partnered with local foodservice establishments to promote U.S. beef, pork, cheese, peppers, fruits, nuts, and other ingredients via special menu promotions.

This year ATO Osaka organized USA pavilions at three trade shows in Japan. In July, the ATO exhibited for the first time at FOODEX Kansai, the western Japan version of the USDA-endorsed show held in Tokyo every March. In August, the ATO returned to the Japan International Seafood Show for the first time in three years.

The “Discover U.S. Baking Ingredients and Trends” hybrid virtual promotion was ATO Beijing’s first baking ingredients activity since the outbreak of COVID-19 in early 2020. The purposes of this activity were to raise bakers’ awareness of the nutrition, health benefits, taste, and versatility of U.S. baking ingredients and to increase exports to China.

FAS Lima and the U.S. Meat Export Federation (USMEF) joined efforts to develop the Burger Festival campaign.

G7 International Forum for Empowering Women and Youth in Agriculture Held in Tokyo, Acting AA and GSM Allison Thomas presents U.S. Soy Ambassador Award in Japan...

This CSSF activity supported an in-store promotion “Taste of America” event at US Mart. The activity was organized to promote U.S. food and beverage products to consumers in Ho Chi Minh City, Vietnam.

This report provides a list of food, beverage and agricultural shows held in India. The Indian trade show industry holds a large number of shows dedicated to the various aspects of the food...

On June 3, 2016 in Darlowek, Poland FAS/Warsaw in partnership with the Polish Association of Fish Processors, Alaska Seafood Marketing Institute/MK2, and the NOAA Fisheries Representative in the EU...

The Foreign Agricultural Service’s FY 2016 tasteU.S. GBI’s program, launched its first tasting laboratory at this year’s National Women’s Show, November 4 -6, 2016 in downtown Toronto.

During the evening of July 14, FAS Lima hosted 210 participants for a pet food promotion event focused on communications between veterinarians and pet food shop owners and their clients.

Eleven U.S. exhibitors reported $100,000 in projected sales following a successful participation in the Hong Kong Food Expo held in Hong Kong August 11-13, 2016.

Twenty-five U.S. exhibitors reported US$850,000 on-site sales and US$5.25 million in projected sales following a successful Seafood Expo Asia 2016 trade show held in Hong Kong September 6-8.