International Agricultural Trade Report

Opportunities for Health Food Exports in Japan

Japanese consumers have become more health conscious, demanding food products that contain natural ingredients, minimize additives and sweeteners, and support health, dietary, and functional needs.
The COVID-19 pandemic has led to a reduction in large trade shows where buyers generally sample and research new food and beverage products.
FAS Manila partnered with numerous U.S. organizations and local importers in featuring U.S. gourmet food and beverage products at the “From the Land of the Free to the Pearl of the Orient” festival.
FAS Manila teamed up with the U.S. Meat Export Federation, U.S. exporters, local importers and guest chef Pete Geoghegan to showcase U.S. fine food and beverage products....