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Japanese consumers have become more health conscious, demanding food products that contain natural ingredients, minimize additives and sweeteners, and support health, dietary, and functional needs.

The COVID-19 pandemic has led to a reduction in large trade shows where buyers generally sample and research new food and beverage products.

Firms interested in the Indian retail food sector may find the Food and Grocery Forum India (FGFI) a useful platform.

ATO Chengdu carried out a joint U.S. Agricultural Products Menu Promotion Event with a national western-style restaurant chain for 4 weeks in Chengdu, Chongqing, Xi’an and Shenyang in September 2014.