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Japanese consumers have become more health conscious, demanding food products that contain natural ingredients, minimize additives and sweeteners, and support health, dietary, and functional needs.
The COVID-19 pandemic has led to a reduction in large trade shows where buyers generally sample and research new food and beverage products.
Participation in Hong Kong trade shows in 2015 will be an avenue for U.S. suppliers and exporters to promote their food and beverage products to Hong Kong and regional buyers.
ATO Hong Kong supported the participation of 151 U.S. companies in food & beverage trade shows in 2014 who achieved projected sales totaling more than US$14.9 million.
U.S. exhibitors reported positive export opportunities at Hong Kong International Wine and Spirits Fair 2014, with projected sales in the next 12 months of over US $200,000.
FAS/Pretoria hosted 13 U.S. exhibitors for the second annual International Food and Drink Event Africa (IFEA) in Johannesburg on November 5-7, 2014.