Browse Data and Analysis

FAS Manila hosted two Great American Taste dinners to build awareness among industry and consumers of the availability, variety and quality of U.S. fine foods and wines.

The stronger purchasing power of Philippine consumers, growing middle class, and increasing urbanization drove a higher frequency of dining out.

The U.S. has long been the leading supplier of wines to the Philippines and, since 2009, the Philippines has been the largest U.S. wine market in Southeast Asia in terms of volume.

Food retail continues to grow, as retail chains spread across the country. This expansion is being driven by continued strong economic growth, which has led to a boom in consumer spending.

The Philippines is the largest export market in Southeast Asia and the 9th largest in the world for U.S. dog and cat food..

Combined efforts by the Foreign Agricultural Service office in Manila, the USA Dry Pea and Lentil Council, and the North Dakota Trade Office have helped to build a new market for dried legumes.