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This report provides an overview of the New Zealand wine market as of the publication date. New Zealand imports wine from all over the world, indicating that consumers in the country are open to exploring various wine regions.

In Spain, wine is an important part of the economy, society, landscape, culture and gastronomy. Spain boasts the world’s largest vine area and is the third largest wine producer in the European Union (EU), after France and Italy.

U.S. exporters can find ample opportunities in the Iberian Peninsula. Spain is the third-largest European Union (EU) destination for U.S. agricultural products, with Portugal ranking 11th. In 2021, the United States exported $1.6 billion of agricultural products to Spain, or 15 percent of total U.S. agricultural exports to the EU. The United States held a 4 percent market share of Spain’s agricultural imports and 2 percent market share in Portugal, behind other EU member states as a group and Brazil.

Despite its small size, New Zealand is already an important market for alcoholic beverages and ingredients from the United States.

During the first quarter of 2020, Spanish data shows a significant drop in wine sales to the domestic and international markets.

New Zealand’s wine grape area and wine production are forecast to continue to increase in 2020.

New Zealand imported a record number US$ 535 million of food and agricultural products from the United States in 2018, representing approximately 10 percent of total food imports.

The European Commission has published in the EU Official Journal updated legislation amending the EU Regulation on Spirits.

New Zealand’s $10 billion tourism sector continues to grow and is fueling demand for food and agricultural products.

In Fiscal Year (FY) 2017, Spain imported $1.7 billion worth of agricultural, fish and forest products from the United States.

On March 12, 2018, the EU alcoholic beverages industry presented a “joint’ self-regulatory proposal on nutrition labeling and ingredients listing to the European Commission.

In Fiscal Year (FY) 2017, Spain imported $1.7 billion worth of agricultural, fish and forest products from the United States.