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Hong Kong is an open market offering good opportunities for U.S. beer exporters. Over the last two years, both beer imports and domestic sales have been stable despite the pandemic. In 2021, Hong Kong’s global beer imports held steady from the previous year at $115 million, making the city the fourteenth largest beer import market in the world. Domestic beer sales recovered 9 percent from 2020 at $732 million.

Over the last five years, Hong Kong’s global imports of hops expanded 42 percent, growing 10 percent to $7.2 million in 2021. The United States continues as the leading supplier enjoying 96 percent market share. Hong Kong re-exported 72 percent of its hop imports to other markets in the region, retaining 28 percent for local breweries.

Prospects for U.S. brewing ingredients remain strong amidst a robust local beer manufacturing industry. Beer is the most widely consumed alcoholic beverage in the Philippines, accounting for 72 percent of total alcohol consumption or 2.1 billion liters annually. Export prospects in the region are especially strong because of the country’s membership in various free trade agreements and its strategic location.

FAS Sofia organized the participation of the Embassy’s Deputy Chief of Mission in the opening of the Whiskey Fest in Sofia to promote U.S. whiskey, culture, and responsible drinking policy.

U.S. wine exports to Hong Kong continue to show a positive trend, with sales over $65 million in 2014, despite keen competition from global competitors. Hong Kong’s wine re-export trade grew 17%...

On October 23, 2015, the Government of India’s Food Safety and Standards Authority of India (FSSAI) published draft Alcoholic Beverages Standards.