Browse Data and Analysis

Kenya is a growing middle-income nation that acts as the economic, financial, and transport hub of East Africa. Kenya’s population demographic consists of a median age of 20 years, with 33.8 percent of the population between the ages of 25 and 54 years.

Jordan counts with increasingly westernized consumer tastes. Its 10.5 million consumers are demanding a wider variety of foreign food and agricultural products that are attractively packaged....

Entry of international players in Kenya’s retail market space, the increasing purchasing power of a growing middle class, a robust macroeconomic growth and affordable retail space....