Romania is the European Union’s (EU) tenth-most populous member state and one of its fastest growing economies. According to official data, in the first 11 months of 2018, 12 million people engaged in tourism in Romania, a 6.4-percent increase over the same period in 2017. The Romanian hotel industry has grown by almost 40 percent over the last five years. Consumers are increasingly dining out, and frequently so in urban areas. Mobile devices and internet connectively are driving Romania’s fast-growing food delivery and takeaway segments.