This guide serves as a resource for U.S. companies interested in doing business in Romania and provides practical tips and information on the Romanian market, local business practices and consumer preferences and trends. Three major sectors are covered: food retail, food service and food processing. The share of consumer expenditures for food is high in Romania, more than 40 percent, three times larger than the EU average. In 2015 Romania registered the highest consumption growth rate within the last 6 years, 9 percent, mainly due to the significant increase of food and beverages sales at 19.1 percent. Romania’s retail sales growth was supported by two VAT rate cuts within 12 months.