Portugal: Catching up with Portuguese Consumers
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Similar to other consumers around the world, consumers in Portugal continue to adapt their lives and habits to the “new normal” under the COVID-19 pandemic. Technological advances, changing consumer demographics and navigating this new environment will continue to impact Portuguese consumer behavior in the short and medium term. Portuguese consumers remain the greatest promotional consumers in Europe, but taste is also a very influential factor when choosing food products. Many Portuguese have traveled or have strong ties to the United States and appreciate U.S. food products and culture.