Philippines: Food Service - Hotel Restaurant Institutional Annual

Reaching pre-pandemic levels in 2025, FAS Manila sees continued food service sales growth at 12 percent with the expansion of stores and customer queues in restaurants. As more consumers dine out, restaurant chains open new restaurants, cafes, kiosks, and bars, as well as franchise international restaurants in the Philippines. With international tourists surpassing government targets, a strengthened tourism industry with more than five million international visitors in 2023 boosts sales as events resume in hotels and event venues. Since 2021, U.S. consumer-oriented agricultural exports to the Philippines are the largest among Southeast Asia countries, providing opportunities for chicken, pork, and beef cuts, potato products, frozen vegetables, mozzarella, cheddar, Colby, and curd cheese, butter, bakery products, sauces and syrups, seasonings, nuts, non-alcoholic beverages, and wine.