Panamanian consumers continue perceiving U.S. food products as high quality, wholesome and reliable, which has resulted in a continuous growth in demand of 14.8 % annually. The U.S-Panama Trade Promotion Agreement entered into force on October 31, 2012. In addition, the United States – Panama Agreement regarding certain sanitary and phytosanitary measures and technical standards affecting trade in agricultural products, is in force since December 20, 2006. This agreement established simplified requirements for the importation of U.S. food and feed products. Amendments to this Bilateral have facilitated U.S. beef, beef products and pet food exports.