Morocco: Retail Foods

  |   Attaché Report (GAIN)   |   MO2021-0017

The U.S.-Morocco Free Trade Agreement (FTA) is the only U.S. FTA on the African continent and offers advantages to exporters seeking to do business in Africa. In 2020, U.S. exports of retail-related products to Morocco totaled $111 million. Post has identified limited volumes of U.S. seafood, chocolates, sauces, and spirits available on select Moroccan retail shelves. Best prospects include almonds, pistachios, protein concentrates, food preparations, cheese, rice, seafood, beer, spirits and liqueurs, sauces and condiments. As per the U.S. Morocco FTA, tariffs were phased out entirely on U.S. almond and tree nuts in January 2020. Almonds now represent the largest growth category in U.S. food exports to Morocco. Morocco’s retail food sector has remained stable during the coronavirus outbreak.

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Morocco: Retail Foods

Morocco is a price-sensitive market that does not showcase significant quantities of U.S. food and beverages in the retail sector. In 2021, U.S. exports of consumer-oriented products to Morocco doubled, reaching $166 million. Post has identified limited volumes of U.S. seafood, chocolates, sauces, and spirits available on select Moroccan retail shelves.
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