Mexico: Government of Mexico Launches New Health Campaign Targeting Processed and Imported Foods

On June 22, Mexican President Andres Manuel Obrador announced the launch of a new health and nutrition campaign from the Secretariat of Consumer Protection (acronym PROFECO in Spanish) “La Nueva Mesa” (the New Table), with the goal of improving the nutrition of Mexicans and encouraging healthier eating habits by targeting processed and imported foods. A collaboration between the Secretariats of Agriculture, Economy, Education, Health, and Wellness, the campaign will launch in July on radio, television, and social media outlets

Mexico: Government of Mexico Launches New Health Campaign Targeting Processed and Imported Foods